Z Creative Studio
/ PORTFOLIO / NZ_BEAUTY
E-Commerce · Beauty · UAE · Active Client

NZ BEAUTY

Building a beauty brand from scratch — from a 60 AED AOV launch into a 25K AED/month destination in the UAE, through a full-stack store build, founder-led brand architecture, and a 3.3× AOV transformation over 17 months.

ENGAGEMENT
Jan 2024 — Active
MARKET
United Arab Emirates
SERVICES
Shopify · Paid · CRO · Email/SMS
BRAND
natashazaki.com ↗

Headline
metrics

[ 17-MONTH SNAPSHOT ]
30K
Peak revenue AED · Jun 25
+233%
AOV growth · 60→200
10.0×
Peak ROAS
50→12%
Marketing cost ratio
1,500+
Customers acquired

Baseline
→ current

[ TRAJECTORY ]
Jan 2024 // Launch

Day Zero

Monthly revenue
~2,000 AED
Ad spend
1,000 AED
ROAS
2.0×
AOV
60 AED
May 2026 // Mature

Today

Monthly revenue
25,000 AED
Ad spend
~3,000 AED
ROAS
~8.3×
AOV
200 AED

Revenue
vs ad spend

[ JAN 24 — MAY 26 · AED ]
32K 24K 16K 8K 0 ~2K 30K peak ~25K JAN'24 AUG'24 FEB'25 JUN'25 DEC'25 MAY'26
Monthly revenue Ad spend

Performance
by phase

[ 03 PHASES ]
PHASE I · JAN–AUG 24

Foundation & brand build

Built the Shopify store, designed packaging, defined the product line, and structured the identity around Natasha's existing beauty audience. ~4,000 AED avg · ~3.3× ROAS.

PHASE II · SEP 24–JUN 25

Acceleration

Doubled down on Meta paid with a CRO-optimized funnel. Hero-product positioning lifted AOV; the Eid-aligned window broke the 30K AED ceiling. ~15,000 AED avg · ~6.5× ROAS.

PHASE III · JUL 25–NOW

Optimization & retention

Established a sustainable 25K AED floor. Email/SMS retention live; repeat-purchase journeys compounding CLV. ~25,000 AED avg · ~8.3× ROAS.

Framework

[ TECH × GROWTH ]
// PILLAR 01

Commerce stack & conversion

The full-stack build, from zero.

Full-stack store build

Shopify store, packaging design, product-line architecture and a content engine — the entire commerce stack built from scratch.

Zero → live commerce
TabbyApple PayCard

AOV-first product mix

Catalog reengineered around bundles, tiered offers and curated sets — the single highest-leverage move on the unit economics.

AOV 60 → 200 AED

Retention infrastructure

Email/SMS flows for post-purchase, replenishment and win-back — turning first-time buyers into repeat customers.

1,500-customer base
// PILLAR 02

Brand & acquisition

Founder-led demand, disciplined spend.

Founder-led architecture

The brand built around Natasha Zaki's identity as a recognized makeup artist — converting her organic audience into transactional customers.

Authenticity beat studio ads

Founder content + paid media

Authentic, founder-led content layered with paid media for compounding trust and reach.

~6.5× ROAS at scale

Disciplined spend

Spend held tight (~3K AED) while creative and offer structure compounded — efficiency, not budget, drove growth.

MCR 50% → 12%

Brand
footprint

[ NATASHAZAKI.COM ]

A UAE beauty brand built from a 60 AED launch into a 25K AED/month destination — founder-led, bundle-driven, retention-compounding.

natashazaki.com ↗
NZ Beauty brand heroBrand hero
NZProduct photo pending
NZProduct photo pending
NZProduct photo pending
NZProduct photo pending
NZProduct photo pending

Social
growth

[ HOW WE GREW IT ]

By the
numbers

[ RESULTS ]
10.0×Peak ROAS
+233%AOV growth
17 moTo 30K peak
1,500+Customers
50→12%Marketing cost ratio

// 01The Challenge

NZ Beauty entered a saturated UAE beauty market with no existing e-commerce footprint, a 60 AED AOV that made paid acquisition mathematically painful, and the challenge of converting a social audience into repeat buyers. The brand needed identity, order-value engineering, and unit economics — all simultaneously, from day one.

// 02The Solution

A

Built the entire commerce stack

Shopify store, packaging design, product-line architecture and a content engine.

B

Restructured around bundles

Premium positioning + curated sets to lift AOV 3.3×.

C

Founder content + paid media

Layered authentic, founder-led content with paid for compounding trust and reach.

D

Retention infrastructure

Email/SMS flows turning first-time buyers into repeat customers.

FROM A 60 AED LAUNCH TO A 25K AED/MONTH BEAUTY DESTINATION — IN 17 MONTHS.

Next chapter

[ H2 2026 · SCALING TO 50K ]
New product lineQ3 2026
Influencer tier-up6 PARTNERSHIPS
Monthly revenue floor50,000 AED
GCC expansion testKSA + KUWAIT

Key
wins

[ RESULTS ]
  • Built from zero to a 30,000 AED peak month in 17 months.
  • AOV lifted 3.3× (60→200 AED) via bundle & premium positioning.
  • Marketing cost ratio cut from 50% to 12%.
  • Sustained a 25K AED floor at 8×+ ROAS efficiency.
  • 1,500+ customer base built as a retention foundation.

WANT GROWTH
LIKE THIS?

Tell us what you're building. We engineer brands and unit economics that compound.

Start Project →